The Great Escape

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A lovely idea from Graubünden Tourism. Set up an interactive video advertisement in Zürich’s main station, showing what a beautiful part of the Alps you could end up in by just getting on a train. Then invite passers-by to join you by printing them a free ticket on the spot.

(And wait for the initiative to spread across the internet like wildfire.)

One response to “The Great Escape”

  1. Habi avatar

    That literally brought tears to my eyes, such a great idea!

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