Tailoring your web design process to site visitors’ needs

An analysis of the visitor statistics during a recent web project showed that a large number of visitors were visiting the site using medium-small devices with 1024px x 768px screens. This corresponds to an iPad held in horizontal format. But further research into the statistics showed that a large proportion of the visitors with this screen size were using…

Tailoring your web design process to site visitors’ needs

Vertical rhythm in web typography

…doesn’t have anything to do with jumping up and down to music. Sadly. Typographic principles are just as valid in designing for the web as they are in designing for traditional media. Through the application of a very simple mathematical principle, a design becomes more peaceful and the visitor is calmed by a subliminally identifiable pattern. (Our brains, like computers, like the…

Vertical rhythm in web typography

A website is never finished

You start off with an idea, progress it to a concept, make a design, fiddle with it for too long, then turn it into a working prototype. If all goes well, then you’re in for a couple more rounds of revisions and improvements, then the site gets filled with content and you launch the site. You get a flurry of…

A website is never finished

Shut up about responsive design

The term “responsive design” refers to the fact that a website is suitable for viewing on any device, from a smartphone to a super-sized t.v. screen. But is it actually important, nearly four years after the requirement became prevalent, that this term is still applied when selling a project to a client?…

Shut up about responsive design

Breaking the mould for website navigation

The British Design Museum has announced its nominations for the 2013 Design Awards, amongst them the fascinating Rain Room und the latest Windows Phone. But the nomination which interests me the most is the British government’s website gov.uk. The website is the latest version which attempts to begin bringing all of the various government websites  under one roof; using…

Breaking the mould for website navigation

Longing for simplicity

I know: my web design profession means that I can never leave this site alone. But I must confess that I am longing for the cleanliness and easiness of a simpler blog: like the Tumblr blog I started last year, or the minimalist blog Marcel started recently. The truth is that the behemoth I…

Longing for simplicity

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Time for a re-think on how this website is organized and laid out. Priorities will be a more graphically appealing portfolio, a more easily scannable “blog” section, and a Mobile First approach to design and functionality. Stay tuned. (But don’t hold your breath while you do. It may be a while.)…

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