viral marketing

Video preview image for The Great Escape

The Great Escape

A lovely idea from Graubünden Tourism. Set up an interactive video advertisement in Zürich’s main station, showing what a beautiful part of the Alps you could end up in by just getting on a train. Then invite passers-by to join you by printing them a free ticket on the spot. (And wait for the initiative to spread across… (Read More)

Marketeers are no fools

The first day of April has been long reserved for making fools of people, though the origins of the unusual tradition are lost in the mists of time.

Video preview image for Genius advertising

Genius advertising

Watch this video and you’ll be glad you did. Watch it right to the end, when all will become clear.