Permanent Tourist

The personal website of Mark Howells-Mead

Posts about marketing

  • The Royal Wedding on a budget

    The crushing disappointment of the new microsite for the British Royal Wedding is a shameful excuse of a website, which could so easily have been so much better.

  • Why opening new browser windows for external links is pointless

    Don’t you just hate it when you’ve been using the internet for a little while and you have a mass of browser windows to battle with? Where the hell did that website go, that you were looking at earlier? Both of these annoyances are entirely unnecessary, and this article explains why.

  • Marketeers are no fools

    The first day of April has been long reserved for making fools of people, though the origins of the unusual tradition are lost in the mists of time.

  • Somesso Corporate Social Media Conference, Zurich

    As part of the Burson-Marsteller Crossmedia team, I have been working closely with the organizers of the first SOMESSO Corporate Social Media Conference which is taking place in Rüschlikon on Friday this week.

  • Pfister faking it

    This poster is from a campaign for Swiss interior design company Pfister, the tag line of which states that the inner city of Bern is being re-vamped. What the poster specifically refers to isn’t 100% clear (at least, there appears to be no reference to the campaign online), it might be a clever (or unwitting)…