The Royal Wedding on a budget
The crushing disappointment of the new microsite for the British Royal Wedding is a shameful excuse of a website, which could so easily have been so much better.
Published on 2nd March 2011
Blog posts about marketing
Why opening new browser windows for external links is pointless
Don't you just hate it when you've been using the internet for a little while and you have a mass of browser windows to battle with? Where the hell did that website go, that you were looking at earlier? Both…
Published on 12th November 2009
Marketeers are no fools
The first day of April has been long reserved for making fools of people, though the origins of the unusual tradition are lost in the mists of time.
Published on 3rd April 2009
Somesso Corporate Social Media Conference, Zurich
As part of the Burson-Marsteller Crossmedia team, I have been working closely with the organizers of the first SOMESSO Corporate Social Media Conference which is taking place in Rüschlikon on Friday this week.
Published on 27th October 2008
Pfister faking it
This poster is from a campaign for Swiss interior design company Pfister, the tag line of which states that the inner city of Bern is being re-vamped. What the poster specifically refers to isn’t 100% clear (at least, there…
Published on 17th October 2008
20 minutes goes yellow
It was a surprise, though not a shock, to see the free Swiss commuter paper "20 minutes" today in a special yellow issue, thanks to the one-off sponsorship by Rivella.
Published on 26th August 2008