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Permanent Tourist

A personal website by Mark Howells-Mead

marketing

The Royal Wedding on a budget

The crushing disappointment of the new microsite for the British Royal Wedding is a shameful excuse of a website, which could so easily have been so much better.

Why opening new browser windows for external links is pointless

Don’t you just hate it when you’ve been using the internet for a little while and you have a mass of browser windows to battle with? Where the hell did that website go, that you were looking at earlier? Both of these annoyances are entirely unnecessary, and this article explains why.

Marketeers are no fools

The first day of April has been long reserved for making fools of people, though the origins of the unusual tradition are lost in the mists of time.

Somesso Corporate Social Media Conference, Zurich

As part of the Burson-Marsteller Crossmedia team, I have been working closely with the organizers of the first SOMESSO Corporate Social Media Conference which is taking place in Rüschlikon on Friday this week.

Pfister faking it

This poster is from a campaign for Swiss interior design company Pfister, the tag line of which states that the inner city of Bern is being re-vamped. What the poster specifically refers to isn’t 100% clear (at least, there appears to be no reference to the campaign online), it might be a clever (or unwitting)… (Read More)

20 minutes goes yellow

It was a surprise, though not a shock, to see the free Swiss commuter paper “20 minutes” today in a special yellow issue, thanks to the one-off sponsorship by Rivella.