Mobile to the Future

First there was print, then recordings, then cinema, radio, TV, and the internet. Mobile is the seventh and latest form of mass media. And the smartphone is the fastest spreading technology in history. More iPhones are activated every day than babies are born. Read Jeffrey Zeldman’s notes on Luke Wroblewski’s “Mobile To The Future” presentation at An Event Apart Austin…

Mobile to the Future

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Where some advertisers choose the "viral" route of making a low-budget film to publicize themselves or their causes via YouTube, others still spend the time and make an effort to integrate some very cool interactivity to ensure that their offering or message gains widespread recognition.

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