concept

Investment in a proper website concept is usually the least expensive option

Spending money on an informed, experienced website concept document will usually work out cheaper than trying to battle through for days on your own. It will also mean that the end result will be more reliable and more likely to properly present your business online.

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Don’t do speculative work for web clients

Would you invest your time, experience and effort to do your job when there was a potential that your client or boss wouldn’t pay you for it?

Work project honoured by Anthrazit magazine

Both we at Burson-Marsteller Crossmedia and our client were delighted to find out earlier this week that the website gene-abc.ch, which we re-developed and re-launched during 2009, has received a place in the annual awards given by Anthrazit magazine here in Switzerland for the “Best 200 Swiss Websites of the Year”.

The Long and Short of It

A summary of how I feel about sharing and distributing content in the internet, how one should integrate and use RSS feeds and summaries, and why my perfect solution may not be your perfect solution.