Why processes based in outdated print media routines can be massively optimised by adopting modern practices, and how process efficiency can lead to negative employment effects.
After two and a half years with international marketing and p.r. agency Burson-Marsteller, today is my last day in the Crossmedia team in Bern.
After two and a half years with the Burson-Marsteller Crossmedia team in Bern, I've decided to return to my roots as a programmer and technical developer and I'm moving across town to work for web agency !frappant from 1st April 2011.
My biggest work project in 2010 was the re-building of the wide network of websites for the Europe, Middle East and Africa region of Burson-Marsteller.
A report in U.S. advertising publication Advertising Age a little while ago highlighted the interesting fact that for many companies, a presence in social media network Facebook is becoming statistically more popular than their own brand websites. However this change of tack may not necessarily be the best solution for businesses keen to promote their products and services.
Photos from a Burson-Marsteller company trip to canton Thurgau in north eastern Switzerland.
Black and white images from previous work trips out to Zürich, Basel and Neuchâtel.
I’ve been going through my website recently to tidy up some of the older archived articles and came across this collage of the desk where I worked in Brienz until 2008. Since then, I’ve been working in Bern and I decided that about time I took a new collage of photos here too.
Both we at Burson-Marsteller Crossmedia and our client were delighted to find out earlier this week that the website gene-abc.ch, which we re-developed and re-launched during 2009, has received a place in the annual awards given by Anthrazit magazine here in Switzerland for the “Best 200 Swiss Websites of the Year”.
A gallery of portrait images I've taken of team colleagues at work, for use on the team website.
A new colleague joined our team at the day job this week, so as usual, I was called into service to take portrait shots for our team's blog and website.
When you receive a tip of a cool piece of design from a company like Information Architects, whose Web Trend Maps are exquisite in their detail, you know it's going to be something good.
After seeing a few shots around the internet in a certain darkened, de-saturated style, I asked around to see if anyone was familiar with the post-processing technique which is used to create it.
Details of the new website for Swiss national historic location Rütli, combined with a brief explanation of the meadow's history.
The first day of April has been long reserved for making fools of people, though the origins of the unusual tradition are lost in the mists of time.
Budget airline easyJet have taken a step this year to kill two birds with one stone. By replacing their cloth head rest covers with temporary versions, they can avoid the tatty appearance caused by head rests becoming old and worn, whilst allowing prominent advertising space targeted to every passenger. Read more at the Burson-Marsteller Crossmedia blog.
I began my new job with Burson Marsteller Switzerland today. This is how it went.