Feeding the needs of fickle fans

A report in U.S. advertising publication Advertising Age a little while ago highlighted the interesting fact that for many companies, a presence in social media network Facebook is becoming statistically more popular than their own brand websites. However this change of tack may not necessarily be the best solution for businesses keen to promote their products and services.

Feeding the needs of fickle fans

New Desk Memories

I’ve been going through my website recently to tidy up some of the older archived articles and came across this collage of the desk where I worked in Brienz until 2008. Since then, I’ve been working in Bern and I decided that about time I took a new collage of photos here too.

New Desk Memories

Subtle lighting

A new colleague joined our team at the day job this week, so as usual, I was called into service to take portrait shots for our team's blog and website.

Subtle lighting

Good Transparency

When you receive a tip of a cool piece of design from a company like Information Architects, whose Web Trend Maps are exquisite in their detail, you know it's going to be something good.

Good Transparency

“Kelbification”

After seeing a few shots around the internet in a certain darkened, de-saturated style, I asked around to see if anyone was familiar with the post-processing technique which is used to create it.

“Kelbification”

EasyJet advertising, close up

Budget airline easyJet have taken a step this year to kill two birds with one stone. By replacing their cloth head rest covers with temporary versions, they can avoid the tatty appearance caused by head rests becoming old and worn, whilst allowing prominent advertising space targeted to every passenger. Read more at the Burson-Marsteller Crossmedia blog.

EasyJet advertising, close up