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Permanent Tourist

A personal website by Mark Howells-Mead

The Great Escape

A lovely idea from Graubünden Tourism. Set up an interactive video advertisement in Zürich’s main station, showing what a beautiful part of the Alps you could end up in by just getting on a train. Then invite passers-by to join you by printing them a free ticket on the spot.

(And wait for the initiative to spread across the internet like wildfire.)