Marketeers are no fools

The first day of April has been long reserved for making fools of people, though the origins of the unusual tradition are lost in the mists of time. Each year, countless people are tricked and suckered into tales of surprise news, unexpected special deals and apparently life-changing decisions: only to find out later in the day that they have been the victims of a prank. In fact, the day’s tradition is so well established that pretty much everyone who remembers the date will be wary of news released on that day.

Read my complete article and view a funny video by Switzerland Tourism on the Burson-Marsteller Crossmedia blog.

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