Posts marked with the tag “critique”
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Pfister faking it
Friday, 17th October 2008 • Advertising, Photography • 4 comments
This poster is from a campaign for Swiss interior design company Pfister, the tag line of which states that the inner city of Bern is being re-vamped. What the poster specifically refers to isn’t 100% clear (at least, there appears to be no reference to the campaign online), it might be a clever (or unwitting) cross-reference to the fact that many streets are being dug up to lay new tram lines.
The purpose of the campaign isn’t why I’m posting this though: the reason is photographic. Though the poster campaign features a few locations in Bern in which Pfister furniture has been scattered about, the image which particularly caught my eye is the one of a street scene, illuminated by a row of interior lamps. The lighting in the picture immediately caught my eye, as I have been doing so much photographic work with artificial light recently. It’s interesting that the poster works so well, despite a technical inaccuracy. The photo has been created to look realistic – as if lamps reall