EasyJet advertising, close up
Advertising, Travel • Wednesday, 8th October, 2008
Budget airline easyJet have taken a step this year to kill two birds with one stone. By replacing their cloth head rest covers with temporary versions, they can avoid the tatty appearance caused by head rests becoming old and worn, whilst allowing prominent advertising space targeted to every passenger. Read more at the Burson-Marsteller Crossmedia blog.
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